Issue 17: "Debates from Four States Over Selling Soda in Schools," by Lori
Dorfman, Eliana Bukofzer, and Elena O. Lingas. In 2006, Connecticut,
Indiana, Massachusetts, and Maryland, introduced legislation that
included restrictions on the sales of sodas in schools. That same year,
the Alliance for a Healthier Generation brokered a deal among soda
companies to restrict soda sales in schools. We wanted to know: how were
the arguments for and against restricting access to soda and junk food
being portrayed in news and in testimony before lawmakers? Who was
making the arguments, and what were they saying? Issue17.pdf
Issue 16:
"Moving from Head to Heart: Using Media Advocacy to Talk about
Affordable Housing," by Robin Dean. This is the story of how a group of
dedicated but frustrated affordable housing advocates learned to tell
their story so it reflected their values and the values that resonated
with policy makers. What they thought would be a simple refresher course
in working with the media transformed their own understanding of
affordable housing, how to talk about it, and, ultimately, what was done
about it. Issue16.pdf
Issue 15:
"Obesity Crisis or Soda Scapegoat? The Debate Over Selling Soda in
Schools," by Elena O. Lingas and Lori Dorfman. In 1999 a Venice High
School student asked a simple question: can the school sell 100% fruit
juice in its vending machines? No said the school -- our soda contract
forbids it. The ensuing battle led the Los Angeles School Board to ban
the sale of soda on its campuses, just as the Oakland Unified School
District had done a year earlier. In Issue 15 we dissect the debate in
news coverage of the soda sales bans and find that by acknowledging the
complexity of the obesity crises, supporters of the soda sales bans may
be undermining their own arguments. Issue15.pdf
Issue 14:
"Making the case for paid family leave: How California's landmark law
was framed in the news," by Lori Dorfman and Elena O. Lingas. On
September 24, 2002, California made history as the first state in the
nation enact paid family leave. Read here how the battle for paid
family leave was framed by opponents and proponents in California and
national news coverage. Issue 14 provides insights for both advocates
and journalists as paid family leave moves into implementation in
California, and onto the public agenda in other states across the
nation. Issue14.pdf
Issue 13: "Distracted by
Drama: How California Newspapers Portray Intimate Partner Violence," by
John McManus and Lori Dorfman. Battered women's advocates and feminist
scholars have long complained about how intimate partner violence
appears in the news. But because the evidence has been anecdotal –
focusing on one case or another – the extent that U.S. news media
downplay violence against women or shift responsibility from
perpetrators to victims had been difficult to gauge. Do most news
stories blame the victim? Do they mitigate the perpetrator? Overall, how
is intimate partner violence depicted in newspapers? And how do those
portrayals compare to portrayals of other types of violence? We decided
to find out by examining a year's worth of articles in two major
newspapers to discover how contemporary reporting portrays intimate
partner violence. Issue13.pdf
Issue 12:
"American Values and the News about Children's Health," by Regina
Lawrence. The term "values" often acts as political shorthand, usually
for the political agenda of social conservatives. Yet values systems are
crucial to any political culture. How competing American value systems
of individualism and what we call interconnection are represented in
news stories will influence readers' interpretations of the stories. The
news about children's health provided us a particularly useful lens for
analyzing American values in the news since, these days, both
conservative and progressive voices are claiming to "leave no child
behind." Issue12.pdf
Issue 11: "Silent
Revolution: How U.S. Newspapers Portray Child Care," by John McManus and
Lori Dorfman. In an information economy dependent on education, in a
political climate where even conservatives promise to "leave no child
behind," child-care brims with news value. Add the fact that most
parents of young children spend more for it than for housing and one
might expect child-care to be a frequent front page or business section
story. McManus and Dorfman compare every story about child-care
published on the business pages of 11 newspapers in 1999 and 2000 to
child-care stories in other parts of the same newspapers. Issue11.pdf
Issue 10:
"Analysis of Newspaper Coverage of Childhood Nutrition Policy Issues,"
by Katie Woodruff and Lori Dorfman. Childhood obesity is on the rise,
reaching epidemic proportions. Public health advocates have many
mechanisms to arrest this trend, but are they getting the attention of
policy makers through the news? Woodruff and Dorfman analyze two years
of news coverage on childhood nutrition issues in California's major
newspapers. Issue10.pdf
Issue 9: "Youth and
Violence in California Newspapers," by John McManus and Lori Dorfman. In
the week following the Columbine shootings, news reporting was so
ubiquitous that it frightened students, teachers, and parents
coast-to-coast – even though schools are one of the safest places
for children to be. This Issue measures how reporting about more
proximate and probable threats to California young people compares with
coverage of dangers rare and remote. Issue9.pdf
Issue 8: "The Debate on
Gun Policies in U.S. and Midwest Newspapers," by Katie Woodruff. Gun
violence and its prevention were thrust onto the public's agenda on
April 20, 1999, with the shootings at Columbine High School in
Littleton, Colorado. But the shootings did not happen in a vacuum.
Woodruff explores the context of gun policy debate in newspapers during
the spring of 1999. Issue8.pdf
Issue 7: "Child Care
Coverage in U.S. Newspapers," by Lori Dorfman and Katie Woodruff. The
lines of debate on child care are drawn between the personal
responsibility of parents to provide for their own families and the role
of the government or other institutions in helping meet this vital need.
Dorfman and Woodruff analyze this tension in five years of child care
news and opinion. Issue7.pdf
Issue 6: "Youth Radio:
Broadcasting Violence Prevention," by Vivian Chavez. Youth Radio is
dedicated to bringing the voices of youth to young and adult audiences.
This is a story of young people using radio to create their own
representations as a mechanism for violence prevention. Issue6.pdf
Issue 5: "Newspaper
Frames of Childhood Lead Poisoning," by Jim Bellows. The leading
environmental threat to children's health is lead poisoning. Bellows
assesses the claims made by various sides of the issue during 1993 and
1994 in the nation's major newspapers. Issue5.pdf
Issue 4: "Children's
Health in the News," by Katie Woodruff. In the late 1990's, children's
health began to receive more attention in the news media. But was the
coverage meaningful? Woodruff examines three months of coverage in 1997
from newspapers and National Public Radio. Issue4.pdf
Issue 3: "Oakland Shows
the Way: The Coalition on Alcohol Outlet Issues and Media Advocacy as a
Tool for Policy Change," by Alison Seevak. In September 1993, a small
but dedicated group of prevention advocates in Oakland, California, had
the alcohol industry running scared. This Issue describes how the
coalition used media advocacy successfully in its four-year struggle to
rectify the over concentration of alcohol outlets in Oakland. Issue3.pdf
Issue 2: "Junk Gun Bans
in California Newspapers," by Katie Woodruff and Elaine Villamin.
Californians made history in 1996. Across the state, 29 cities and
counties voted to ban "junk guns" — the small, cheap handguns used
disproportionately in crime. This Issue analyzes the arguments
used during that debate in the 18 newspapers covering the regions where
the bans were first enacted. Issue2.pdf
Issue 1: What is media
advocacy? And how does it differ from the other ways groups use the mass
media? Issue 1 shows how local groups use media advocacy to focus
upstream on policy change and explains why that's so important. Issue1.pdf